Lawn Care Industry Faces Monumental Changes

The manner in which lawn care operators produce results in the year 2018 will be drastically different than how they’re producing them today. That’s why the lawn care industry must shift from a mindset of “killing things” to one of “greening and growing.”

That was the message of Neil Cleveland, managing director of Bayer Environmental Science, whose presentation kicked off Bayer’s first annual Plant Health Symposium held November 10-11 in Raleigh, NC. The Symposium was attended by Bayer’s newly created Advisory Council of lawn care professionals and golf course superintendents, along with media from the golf and landscape industries.

“Bayer’s Plant Health Initiative drives the innovation process in providing lawn and golf professionals with solutions beyond insect, disease and weed control,” Cleveland said.

The Plant Health initiative is part of a broader corporate vision of “Protecting Tomorrow … Today.” According to Bayer, this vision defines its contribution to global sustainability.

University and Industry Come Together

North Carolina State University has played an integral role in Bayer’s Plant Health initiative. Earlier this year, Dr. Tom Rufty was named as the first Bayer Environmental Science professor of sustainable development. Rufty is director of the Center for Turfgrass Environmental Research and Education at NCSU, in addition to being a professor of environmental plant physiology at NCSU’s Department of Crop Science.

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